Shifting from traditional banking services to the digital space is only one aspect of digital transformation services. The way in which banks and other financial entities engage with, appraise and reward customers has to change significantly. Understanding digital customer behavior, preferences, likes, opinions, explicit & implicit demands, and goals are the first step in implementing an effective digital transformation strategy.
- https://www.thinkartha.com/blog/the-evolution-of-digital-transformation-services-in-banking/
- United States