Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the customer experience, but it plays a key role in the digital marketing spectrum.