We are a Sustainability report consultant; being more environmentally friendly or sustainable is sometimes perceived as a losing proposition by specific individuals and most definitely by some companies. They believe that doing so will cost them money, time, and effort, with the environment coming out on top. They think doing the right thing will be their only source of reputational gain. Of course, if the climate prevails, everyone benefits and the issue is resolved. If the environment loses, it is almost transparent that we will all lose, possibly fatally.

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