Everyone will be talking about three significant developments in digital marketing in the future. The first is the revival of Content Marketing as the primary marketing strategy for organisations. Prior to the pandemic, startup entrepreneurs and B2B SaaS marketers might consider buying social media advertisements to help in the growth of their firms.
They are now focusing much more on content marketing. Why? Because Google stated that content marketing is the most effective way to rank for buyer searches. According to the Content Marketing Institute, 50% of marketers will increase their content marketing budgets in 2023, with one-fifth increasing by double digits.